After garnering praise from consumers and critics alike, an amazing list of Toshiba products have now been honoured by the design community, with the Toshiba Portégé Z830, Tecra R840/R850, 55/46WL863, 55/46YL863 and STOR.E EDITION picking up prestigious prizes at the red dot award: product design 2012.
Set up in 1955 by Germany’s Design Zentrum Nordrhein Westfalen - one of the oldest and most reputed design institutions in Europe – the red dot awards annually recognises the very best product designs from around the world.
With more than 4,515 applications submitted for the awards from across the world this year, the competition was fierce, making the prizes we received for our laptops, HD TVs and STOR.E storage device more significant than ever.
And with the jury rigorously testing and rating all contenders according to strict criteria, such as innovation, functionality, quality, and eco-efficiency, it is an amazing achievement to have received five awards in just one year.
First up was our Toshiba Portégé Z830 Ultrabook, which has been racking up critical acclaim from experts the world over, since its release last year, thanks to its ultra-light 1.12kg design, great specification and unbeatable usability.
Next was our Toshiba 55/46WL863 and 55/46YL863 HD TVs, which managed to shine through thanks to their stunning Jacob Jensen-crafted designs, powerful multiprocessor CEVO Engine and fantastic Smart TV features.
Then our Toshiba Tecra R840/R850 laptops also managed to impress the judges, with the lightweight business machines offering a great mix of power, resilience, connectivity and cutting-edge business features for mobile workers.
But maybe the most prestigious award was for our Toshiba STOR.E EDITION external hard drive, which picked up the coveted red dot: best of the best 2012 award - the highest possible accolade available in this annual contest.
With its gorgeous textured finish, eye-catching colours and high-speed USB 3.0 connectivity, the STOR.E EDITION makes the perfect portable storage solution and we’re very excited to see it win such an esteemed award.
Adding to another great year for Toshiba, we were delighted to receive these awards, as they show that not only have our products been well received by critics and consumers, but also by leading industry design experts alike. And we look forward to seeing whether we can top this in 2013.